Forest Fire

VIC GOV: Bushfires Campaign 
2018 | Regional Victoria

in collab with MKTG


We created a VR experience to teach people about the danger of bushfires and the importance of fire safety. Participants selected from 3 options of how they would escape a bush fire, experiencing the consequences of these choices in real-time through an interactive VR experience. We toured 8 regions of Victoria and asked the local fire brigade to come down and explain our message to locals — 'leave before it is too late'. 


BBC came to film the campaign and activation to feature in one of their programs.

Services provided: concept development, design, install and event management

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Acknowledgment of Country

We respectfully acknowledge the Traditional Owners of the land on which we gather, the Wurundjeri peoples of the Kulin Nation. We also pay respects to all Aboriginal and Torres Strait Islander Community Elders, past and present, who have resided in the area and have been an integral part of the history of this region. We also pay our respects to any Aboriginal and/or Torres Strait Islander people present.

Experiences that unite.


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Address: 112 Moray Street, South Melbourne VIC 3205

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