VIC GOV: Bushfires Campaign
2018 | Regional Victoria
in collab with MKTG
We created a VR experience to teach people about the danger of bushfires and the importance of fire safety. Participants selected from 3 options of how they would escape a bush fire, experiencing the consequences of these choices in real-time through an interactive VR experience. We toured 8 regions of Victoria and asked the local fire brigade to come down and explain our message to locals — 'leave before it is too late'.
BBC came to film the campaign and activation to feature in one of their programs.
Services provided: concept development, design, install and event management