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title. COOPERS National Trade Incentive
date. 2017
city. National Trade Program with events in Sydney, Brisbane and Perth
activation. Coopers approached us with an issue - with the rise in popularity of craft beers, the awareness of the art of Coopers brewing technique had been lost - how do we get it back? Solution - we created a National Trade Incentive program which would benefit Australian bar staff, Venue owners and Coopers Beer.
The program was run through an online portal and was a fun, non patronising and interactive way for bar staff to re-learn why Coopers bottles and kegs needed to be rolled and shaken. 2 x rounds of Mystery Shops gave evidence of the before and after.
As a reward for participating, we put on an epic party for NSW, WA and QLD. We curated an awesome line-up, found great venues, put on delicious food and of course and endless supply of Coopers.
response.Sales increased 10 fold - yes that is right and the wonderful people in our Australian hospitality industry reignited their passion for the great beer which is Coopers.