title. AUSTRALIAN OPEN 'It's open season'
date. 2017
city. Melbourne
activation. A build to replicate the new AO branding. Permits and Instillation for 2 weeks on Southbank, Melbourne to launch ticket sales. Amplified nationally via social.
response. over 40,000 people per day walked past & combined 300,000 Instagram likes, 20,000 social tags
