title. AUSTRALIAN OPEN 'It's open season'

date. 2017

city. Melbourne

activation. A build to replicate the new AO branding. Permits and Instillation for 2 weeks on Southbank, Melbourne to launch ticket sales. Amplified nationally via social. 

response. over 40,000 people per day walked past & combined 300,000 Instagram likes, 20,000 social tags

in colab with MKTG