title. TARGA FLORIO Australian Edition
date. Dec 2017
city. Melbourne and surrounding regions
activation. Targa Florio is a classic Italian car rally which has been in existence for over 100 years. Australia won the tender to have the 101st event here in Australia. With Visit Victoria as a major sponsor, we organised the whole tour with each of the 5 regional councils, arranged accom, food, activities for the participants and the course with CAMS, all PR with the public, communications with participants, permits and events with the councils.
outcome. 80 Classic Vehicles and modern Ferraris participated and, PR coverage and reach was huge and commitment from the Italian Gov and Targa Italy for Australia to have the event for another 4 years.