title. Xplore Melbourne with the City of Melbourne
date. November 2021 - March 2022
city. City of Melbourne, VIC
activation. Xplore Melbourne is an augmented reality treasure hunt leading people through the streets and laneways of Melbourne to discover classic Melbourne culture through bars, cafes, music and art. We involved iconic Melbourne street artists, the Melbourne Symphony Orchestra, National Gallery of Victoria, The GRID, The Royal Botanic Gardens, Fed Square, Queen Victoria Market, local cafes, bars and key accommodation venues in Melbourne to showcase all of the amazing treasures the city has to offer.
The activation was interacted with by 82,000 people.
Check out the website www.xploremelb.com.au