title. ASAHI - VODKA CRUISER House Party
date. 2013 & 2014
activation. When Asahi bought IDA, they ramped up festival activity to connect with their audience. Vodka Cruiser over that Summer partnered with the biggest festivals going back in those days - STEREOSONIC, BIG DAY OUT & SOUTHBOUND. We brought the party. Our extremely large 'flat pack' party house was the best place to view main stages from at all of these festivals all across Australia. Timing was tight but we nailed it with our constantly touring pack of awesome staff.
response. exposure, engagement, liquor on lips and a great party was had by all