© 2018 by Vinyl Empire Events

title. COOPERS National Trade Incentive

date. 2017

city. National Trade Program with events in Sydney, Brisbane and Perth

activation. Coopers approached us with an issue -  with the rise in popularity of craft beers, the awareness of the art of Coopers brewing technique had been lost - how do we get it back?  Solution - we created a National Trade Incentive program which would benefit Australian bar staff, Venue owners and Coopers Beer. 

The program was run through an online portal and was a fun, non patronising and interactive way for bar staff to re-learn why Coopers bottles and kegs needed to be rolled and shaken. 2 x rounds of Mystery Shops gave evidence of the before and after. 

As a reward for participating, we put on an epic party for NSW, WA and QLD. We curated an awesome line-up, found great venues, put on delicious food and of course and endless supply of Coopers.

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response.Sales increased 10 fold - yes that is right and the wonderful people in our Australian hospitality industry reignited their passion for the great beer which is Coopers.

in colab with MKTG