title. DEPARTMENT OF GOVERNMENT - 5 Star Health Rating
date. 2016 & 2017
city. National - online and in-store
activation. Department of Health found that consumers misunderstood that 5 star health rating was by category and not cross categories. We educated the consumers before, during and post point of purchase in the biggest reach of supermarkets in Australia. We advertised in Coles and Woolworths via in-store POS, in-store radio, in magazines, on their websites, during online shopping.
ROI. Woolworths page views 15,000 + , Banner clicks 858, CTR 21%, Coles impressions 970,956 and total clicks 842. Banner activity over 61 stores and total customer flow 62,000,000. Magazine reaches is over 3.6 mil