At VEE AGENCY: We are experience creators, we design them for you & we love what we do
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title. AUSTRALIAN DEFENCE FORCE CALD recruitment
date. 2016 & 2017
city. MCG Melbourne, The Gabba Brisbane, Syd, Perth and amplified nationally
activation. The Australian Defence Force wanted to increase their CALD recruitment via activating at a few AFL games around Australia. So we contacted a few friends of ours and incredible Indigenous artists who educated the uneducated at the game on several things around Indigenous art. We brought in some tanks and other big Defence Force machinery. People were fascinated and we put some of the artist's design work on the big screens at the MCG
response. Exposure of 70,000 in stadium and 1.6 million on TV
