title. AUSTRALIAN DEFENCE FORCE CALD recruitment

date. 2016  & 2017

city. MCG Melbourne, The Gabba Brisbane, Syd, Perth and amplified nationally 

activation. The Australian Defence Force wanted to increase their CALD recruitment via activating at a few AFL games around Australia. So we contacted a few friends of ours and incredible Indigenous artists who educated the uneducated at the game on several things around Indigenous art. We brought in some tanks and other big Defence Force machinery. People were fascinated and we put some of the artist's design work on the big screens at the MCG

response. Exposure of 70,000 in stadium and 1.6 million on TV

in colab with MKTG

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