Holden: Equinox Launch
2017 | National
in collab with MKTG
Holden was launching a new SUV, the Equinox, targeted towards females 30 - 45 years old. It just so happened that the actual Equinox was happening in late September. We celebrated the Equinox by launching the Equinox, on the Equinox.
With locations in Melbourne, Sydney, Brisbane, Adelaide and Perth, we gave out 5,000 bunches of flowers to completely unsuspecting commuters and city dwellers as a gift from Holden - bunch of legends!
How often do you get a free bunch of $50 flowers .... just cause of the Equinox? The response and reactions were amazing and priceless.
Services provided: concept development, design, install and event management