Holden: Equinox Launch
2017 | National
in collab with MKTG
Holden was launching a new SUV, the Equinox, targeted towards females 30 - 45 years old. It just so happened that the actual Equinox was happening in late September. We celebrated the Equinox by launching the Equinox, on the Equinox.
With locations in Melbourne, Sydney, Brisbane, Adelaide and Perth, we gave out 5,000 bunches of flowers to completely unsuspecting commuters and city dwellers as a gift from Holden - bunch of legends!
How often do you get a free bunch of $50 flowers .... just cause of the Equinox? The response and reactions were amazing and priceless.
Services provided: concept development, design, install and event management
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Acknowledgment of Country
We respectfully acknowledge the Traditional Owners of the land on which we gather, the Wurundjeri peoples of the Kulin Nation. We also pay respects to all Aboriginal and Torres Strait Islander Community Elders, past and present, who have resided in the area and have been an integral part of the history of this region. We also pay our respects to any Aboriginal and/or Torres Strait Islander people present.
Experiences that unite.
Email: hola@veeagency.com.au
Phone: 0424 730 150
Address: 112 Moray Street, South Melbourne VIC 3205
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