New Balance UK / Liverpool Football Club
2013 | Brisbane, QLD
in collab with MKTG
We were tasked with highlighting the New Balance sponsorship of Liverpool Football Club on the club's tour around Australia. We took over King George Square and built an oversized soccer training area for the week around the game for punters to come and test their soccer skills. LFC signing sessions at the activations and giveaways promoted the new NB soccer boots here in Australia. We brought the NB grassroots kids from across Australia to participate in and attend the game. We arranged Mel McLauchlin to interview Louis Garcia in Queen Street Mall on behalf of major NB retailers, Amart All Sports.
The turnout was huge. Hundreds came to the secret Garcia event, and there was a non-stop queue at the NB Soccer activation over the week. Needless to say, New Balance UK were very happy with our performance.
Services provided: concept development, design, install and event management