New Balance UK / Liverpool Football Club
2013 | Brisbane, QLD

in collab with MKTG

We were tasked with highlighting the New Balance sponsorship of Liverpool Football Club on the club's tour around Australia. We took over King George Square and built an oversized soccer training area for the week around the game for punters to come and test their soccer skills. LFC signing sessions at the activations and giveaways promoted the new NB soccer boots here in Australia. We brought the NB grassroots kids from across Australia to participate in and attend the game. We arranged Mel McLauchlin to interview Louis Garcia in Queen Street Mall on behalf of major NB retailers, Amart All Sports. 


The turnout was huge. Hundreds came to the secret Garcia event, and there was a non-stop queue at the NB Soccer activation over the week. Needless to say, New Balance UK were very happy with our performance.

Services provided: concept development, design, install and event management

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Acknowledgment of Country

We respectfully acknowledge the Traditional Owners of the land on which we gather, the Wurundjeri peoples of the Kulin Nation. We also pay respects to all Aboriginal and Torres Strait Islander Community Elders, past and present, who have resided in the area and have been an integral part of the history of this region. We also pay our respects to any Aboriginal and/or Torres Strait Islander people present.

Experiences that unite.

Email: hola@veeagency.com.au

Phone: 0424 730 150

Address: 112 Moray Street, South Melbourne VIC 3205

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