title. Melbourne Food and Wine Festival 2019 - JINDIVICK VILLAGE FEAST
date. March 2019
city. Jindivick, Gippsland, VIC
activation. MFWF after 25 years, branched out for the first time to regional Victoria. We worked with them to bring to life a street party showcasing local Baw Baw Shire and Latrobe Valley food, fresh produce, wine and musicians. With the incredible team at Food and Wine Victoria, we created a Village Feast with local chefs, restaurateurs, farmers and amazing shops (Hoggets, String and Salt, Sailors Grave, Loch Distillery, Gippsland Jersey, Tamsin’s Bakery, Udder and Hoe, Jindivick Cafe, Jaci Can's lollies). We paired them with some distinguished chefs and hospitality gurus from Melbourne and around Australia (Matt Moran, Meat Smith, The Lincoln, Black Hearts & Sparrow, Lee Ho Fook, Smith & Daughters, Fred and Ginger, Movember, Bad Frankie’s, George Calombaris). The local bread, ginger, orange, fruit, hot spicey sauce, honey etc producers enjoyed sharing their earnings from the land and gifting it to the visitors
3,000 people came during the rain and hail to exceed our expectations on the event and to celebrate all things Gippsland. Thank you to everyone who came to enjoy the day and met the people who make some of the most amazing food in Australia.