title. NEW BALANCE UK brought LIVERPOOL FOOTBALL CLUB to Australia
activation. We were tasked with highlighting the NB sponsorship of Liverpool FC on the club's tour around Australia. We took over King George Square and built an oversized Soccer training area for the week around the game for punters to come and test their soccer skills. LFC signing sessions at the activations and giveaways promoted the new NB soccer boots here in Australia. We brought the NB grassroots kids from across Australia to participate and attend the game. We arranged Mel McLauchlin to interview Louis Garcia in Queen Street Mall on behalf of major NB retailers, Amart All Sports.
response. The turnout was huge. We had hundreds at the secret Garcia event and a non-stop queue at the NB Soccer activation over the week. Needless to say, NB UK were very happy with our performance