Australian Open: It's Open Season
2017 | Melbourne, VIC
in collab with MKTG
We worked with the Australian Open on a build for 2 weeks in Southbank, Melbourne to replicate the new Australian Open branding and launch ticket sales. The campaign was amplified nationally via social.
The result? Over 40,000 people per day walked past the installation. The social campaign resulted in a combined 300,000 Instagram likes and 20,000 social tags.
Services provided: concept development, design, install and event management