title. VIC GOV - Bush fires Campaign

date. 2018

city. Regional Victoria x 8 activations

size. VR experience for people to select from 3 options of how they would escape a bush fire. We toured it to 8 regions of Victoria and asked the local fire brigade to come down to explain our message to locals - 'leave before it is too late'.


BBC came to film the campaign and activation to feature in one of their programs

in colab with MKTG