title. SAMSONITE Qantas Lounge
city. Sydney Qantas Lounge
activation. Samsonite released a new Business range. We targeted Business and high end frequent flyers by setting up a free nail bar and shoe shiners in the Qantas lounge for 2 weeks and gave all Qantas FFs and their guests the free services while displaying the bags for them to look at. Permits, concept development, build management, bumpin and out & sourcing of nail artists and shoe shiners to give free services during the peak times in the lounge.
Integrated with social media and sales tracked via discount code
response. 4,500 engagements over the 2 weeks and huge increase in traffic on the website. over 40 + redemption of the code given out