title. SOMERSBY CIDER East Coast Bus Tour

date. 2014

city. Blues & Roots (byron), Tamworth Country Music Festival, Ocean St Festival (Maroochydore), Topshelf (Melbourne), Good Food & Wine Show (Brisbane), Stradbroke Island, Ocean Street Maroochydore, Eatons Hill Hotel and various other venues

activation. We had a great idea which we pitched to Somersby to reach 20,000 people and put product in the hands of people who had not tried it to build brand loyalty. We turned a bus into a mobile bar, worked with national sales reps to rewards some of their biggest venues and took the party all down the east coast of Australia .

outcome. Expose of Somersby brand to millions of consumers at events and on the road. 500,000+ of thousands of unique consumer engagements, massive sales increase for venues, increased shelf space in venue and surrounding bottleshops