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At VEE Agency, we are experience creators. As a full-service experiential marketing and events management agency, we specialise in experiential marketing, brand activations, sponsorships, event management, conferences, festivals, sampling, community events and all things in between.


We take a hands-on approach from the initial concept stage to the final execution, working closely with our clients to ensure that every detail is perfect. Our team of experienced professionals is dedicated to creating innovative and engaging experiences that resonate with audiences and leave a lasting impact on their lives. After all, successful marketing is all about connecting with people.


Experiential Marketing

- Strategy

- Concept development

- Design

- Install

- Project planning

- On-site management

- Reporting

Whatever industry you're in, we can help bring your idea to life. Whether you're looking for a brand activation, product demonstration, pop-up shop experience, PR stunt or anything in between, we can do it all.

Event Management

- Concept development

- Brand alignment strategy

- Project planning

- Stakeholder engagement

- On-site management

- Budgeting

- Reporting

We have experience managing a wide range of events, including conferences, festivals, sampling experiences, product launches, community events, government events, and more. We work with our clients to create an experience that matches your brand and vision.


- Proposal development

- Research

- Lead generation

- Negotiation

- Contract development

Already hosting an event and looking for sponsors? We can take over your sponsorship services by developing proposals, generating leads, negotiating and developing contracts with current and potential sponsors. 

Permits & Licensing

- Liquor licensing

- Event permits

- Development applications

- Grant applications

- Reporting

When you choose VEE, we handle everything for you. That includes the boring bits, like permits and licensing. Part of our process is ensuring you have the necessary permits and licenses to run your event. And if you don't, we'll apply on your behalf. 

Virtual & Hybrid Events

- Virtual & hybrid event platform

- Full registration & ticketing options

- Pre-recorded content on-demand

- Video streaming

- DIY or fully customised options

We own our own virtual event platform called Bettercast. Bettercast gives you the opportunity to stream your entire event live online and host pre-recorded content on-demand event after the event has ended. 

Event Hire

- Event items for hire

- Save money on event items by hiring directly from us

We offer our own event items for hire, whether you're a client or not! Check out our items for hire here

A few of our clients

What our clients say

VEE Agency has always over-delivered.

The team are dedicated and
easy to deal with, accurate and agile.

Australian National University

VEE were great communicators, professional, organised, and produced a high quality event that we were very proud of!

The Guardian x Disney

We love working with the VEE Dream Team! Reggie is a visionary and her team are skilled in the ever changing event space.

Loco Agency

The Team

Regina Lysaught

Our fearless leader, Reggie has over 20 years' experience in marketing, advertising & events. She's also the Chair of the Victorian chapter of Meetings & Events Australia and teaches Events Management at the Australian College of the Arts. 

Founder & Director

Kristy Nebert

Kristy has a background in Entertainment Management and has worked on a range of events from music festivals to to brand activations and corporate dinners. She loves being around live music, and most weekends, you can find her at a gig!

Faith Power

Faith is a Chicago native with a background in all things marketing and advertising.  She has experience in brand strategy, PR and event management, and she is currently completing her Masters in Advertising from RMIT University.

Marketing & Event Producer

Emma Bylsma

Emma has a background in Event Management, working for clients like Mt Buller and the Grand Prix. She lived at a ski resort for three years in Mt Buller and is excited to be back in Melbourne working on a wide range of events at VEE.

Event Manager



MEA Awards Victoria 2021/2022

Australian Event Awards 2023

CSR Partners


Kids First Australia

Sunrise Cambodia

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