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SHEIN x Klarna Styletopia

Through a combination of OOH, radio, social and media promotion, the event resulted in over 96% positive PR sentiment and over 133 million impressions, the equivalent of reaching the entire Australian population 5.21 times!

SHEIN x Klarna Styletopia was a four-day fashion pop-up experience in Prahran. The event kicked off with a VIP night including special guests Gina Liano and Jamie Azzopardi, followed by a weekend-long pop-up shop with a 360 photo booth, beauty bar, DJ, and  everyone's favourite SHEIN collections.

Sept 2023

Melbourne, VIC

- Concept development

- Design

- Install 

- Event management 

- On-site management

- Reporting


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