Dobel Tequila

x Fable

The Big Moment:
To cap it all off, we crafted an exclusive ticketed rooftop dinner — a high-end, multi-sensory celebration of all things Dobel. From bespoke cocktails to custom styling, every detail oozed brand personality.

The Result:
Fable was buzzing. Tickets sold out. Socials lit up. And most importantly — Dobel Tequila cemented its place as a premium player in the Australian market.

The Challenge:
Dobel Tequila came to VEE Agency with one goal — to make some serious noise in the Melbourne nightlife scene. They wanted more than just a bar presence; they wanted a brand experience that turned heads, built hype, and got people talking (and sipping).

Our Approach:
We took over Fable Melbourne, one of the city’s most iconic rooftop venues. Think tequila-infused sunsets, curated cocktails, bold brand visuals, influencer-hosted sessions and the right people in the room: Retailers, Venues, Ambassadors and fans

Sept 2023

Melbourne, VIC

- Concept development

- Design

- Install

- Event management

- On-site management

Services

Previous Project

Next Project