The venue was decked out in custom neons that shone brightly for guests at the venue as well as people walking along the river nearby. The activation received incredible feedback from guests and resulted in two other venues requesting the same branded assets.
VEE was approached by Proximo Spirits to help manage a brand activation for 1800 Tequila at Soho Bar & Restaurant in Southbank. The event aimed to increase awareness of 1800 Tequila and promote the brand to Soho guests. The activation spanned across two months at the venue and included 1800 branded assets paired with a custom 1800 cocktail menu.
May - June 2023
- Concept development
- Project management
- Event management