The local businesses in Meyers Place offered limited-edition shimmer cocktails and exclusive discounts to Shimmer Lane guests. Performers from the City of Melbourne busking program provided the perfect Shimmer Lane soundtrack with performances each Friday night.
Shimmer Lane was a 2-month activation funded by the City of Melbourne as part of the Dusk till Dawn grant program to bring people back into the CBD after COVID. We transformed Meyers Place into a shimmering laneway with shimmer panels, disco balls and lighting installations.
September - October 2023
- Concept development
- Event Management