We involved iconic Melbourne street artists, the Melbourne Symphony Orchestra, National Gallery of Victoria, The GRID, The Royal Botanic Gardens, Fed Square, Queen Victoria Market, local cafes, bars and key accommodation venues in Melbourne to showcase all of the amazing treasures the city has to offer. The activation was interacted with by 82,000 people.
Xplore Melbourne is an augmented reality treasure hunt funded by the City of Melbourne that led people through the streets and laneways of Melbourne to discover classic Melbourne culture through bars, cafes, music and art.
Nov 2021 - Mar 2022
- Concept development
- Event management